- Crypto.com announced earlier this month that it would partner with the Angel City Football Club (ACFC), which is the 11th member of the National Women’s Soccer League.
- Los Angeles is home to the expansion team, which is expected to begin play in 2022.
- Several high-profile personalities own the team, including Natalie Portman, Serena Williams, and Mia Hamm.
- For the first time since the Los Angeles Sol folded in 2010, there will be a women’s professional soccer team in Los Angeles.
Earlier this month, Crypto.com announced it has partnered with the Angel City Football Club (ACFC), which is the 11th member of the National Women’s Soccer League. Los Angeles is home to the expansion team, and the team is expected to start playing in 2022.
The team is owned by a number of high-profile personalities, including Natalie Portman, Serena Williams and Mia Hamm. Los Angeles will have its first women’s professional soccer team since the Los Angeles Sol folded in 2010.
Crypto.com has entered into a long-term partnership with ACFC that will last about four years. A source explained to our newsdesk that “the deal is worth roughly seven figures per year.”
According to Crypto.com, the company plans to “foster financial education, independence, and financial empowerment.” The press release mentions how Web3 and cryptocurrency can contribute to these goals. “Key to Angel City’s goal to drive equity for women is to empower them with the tools and resources to be financially independent,”
The president and co-founder of the ACFC Julie Uhrman, said in a statement. The ACFC executive further added that “Given the speed with which Web3 and cryptocurrency is changing our world, we want to ensure that women are being brought along on the journey as investors and creators. Partnering with Crypto.com was a natural fit given their leadership in the space and mission to level the playing field with crypto. We are excited to work with them to educate our community and players on crypto and allow our players to use the power of NFTs to connect with and create a deeper relationship with their fans.”
As part of its partnership with ACFC, Crypto.com has acquired the naming rights for the Los Angeles Lakers’ arena, which will now be named Crypto.com Arena. The move will help the company maintain its prominence in the Los Angeles market, the exchange said.
In addition, the company partnered with UFC, a popular mixed martial arts promotion company, and featured Matt Damon in a commercial. Crypto.com is not the only company making inroads into the sports industry this year, as FTX has also announced hundreds of partnerships with athletes and sports organizations.
FTX announced Monday that it signed a partnership with Monumental Sports Entertainment (MSE), through which it will be exposed to four professional sports teams. As part of its partnership with the New York Giants in May, leading digital asset manager Grayscale inked a deal with Australian Baseball League team Perth Heat and the crypto firm Open node inked a deal with the team two months ago.