Animoca Brands has announced the acquisition of Azarus, a trailblazing blockchain-based game streaming platform, with the aim of enhancing metaverse gaming. The goal of the move is to enhance Web3 game streaming by integrating Azarus’ cutting-edge technology into Animoca Brands’ offering. The amount paid to acquire the bulk of Azarus has not been made public.
Animoca Brands is keen to maintain its position as a prominent player in the quickly developing Web3 market, having already made large investments in a number of Web3 game firms. The strategic acquisition advances Animoca Brands’ overarching goal of leveraging Web3 technology to create a player-powered economy in which content creators, players, and streamers retain ownership of their digital properties.
This aim should be greatly aided by the combination of Animoca Brands’ and Azarus’s skills in developing and releasing digital games and blockchain-enabled game streaming.
With the goal of catalysing a profound transformation in the gaming industry, where Web3 serves as the primary layer of incentive, Animoca Brands sees Azarus’s technology as tremendously beneficial to players. Thanks to technology, gamers will be able to reward their audience, find new sources of income, and inspire their followers. Viewers might be able to pay their favourite producers directly as a result of these incentives, which would motivate them to make high-quality material.
Azarus offers a rare chance to boost quantifiable viewer traffic to off-stream destinations, such brand properties, e-commerce platforms, or Web2 and Web3 games, in a more natural way, in addition to its unmatched capacity to engage and reward audiences.