The world’s largest cryptocurrency exchange, Binance, has employed an unconventional marketing strategy by giving football star Cristiano Ronaldo a lie detector test. Ronaldo said, “Binance gave me one of my hardest challenges yet — dealing with the lie detector.”
His article, which includes a 19-second preview video, has already received more than 5 million views and numerous comments from his 109 million X followers, formerly known as Twitter.
The question whether or not Ronaldo would trade all of his Champions League championship medals for a World Cup trophy in the teaser taps into a long-running argument among sports fans about the relative importance of those honours in a player’s career.
Ronaldo and Binance have worked together before. Last year, Binance and the legendary Portuguese football player signed a special multi-year agreement that would focus on the introduction and event of several NFT (non-fungible token) collections.
according to U.The well-known figure just announced the introduction of his second NFT collection on Binance on social media.
For the uninitiated, a lie detector, technically referred to as a polygraph, measures, and records various physiological reactions such as blood pressure, pulse, and skin conductivity as the subject is questioned and provides answers to a series of questions.
The idea is that deceptive solutions will result in physiological reactions that can be distinguished from those associated with honest solutions. However, it’s important to keep in mind that lie detectors aren’t always regarded as reliable tools for determining the truth, and their results aren’t always admissible in court.