The DAI stablecoin from Maker DAO might need an update.
MakerDAO founder Rune Christensen suggested that the stablecoin-issuing protocol rebrand its flagship token to be easier to grasp for “regular people” during a call with community members on Thursday.
Christensen stated during a conference call to discuss the protocol’s decentralization plan, “Endgame,” that DAI, the fourth-largest stablecoin with a market cap close to $5 billion, suffers from poor branding that may be limiting its growth. DAI is the only top stablecoin backed by a basket of assets, including other cryptocurrencies.
What stablecoin name should you choose if you want to appeal to the general public? Christensen stated this on the conference call, which CoinDesk joined.
There may be a need to alter MakerDAO’s DAI stablecoin.
MakerDAO founder Rune Christensen advised that the stablecoin-issuing protocol rebrand its flagship token to be easier to understand for “ordinary people” during a call with community members on Thursday.
Christensen claimed that DAI, the fourth-largest stablecoin with a market valuation close to $5 billion, suffers from bad branding that may be impeding its growth during a conference call to discuss the protocol’s “Endgame” decentralisation strategy. The only leading stablecoin that is supported by a variety of assets, including other cryptocurrencies, is DAI.
If you want your stablecoin to be popular with the general population, what name should you choose? On the conference call, which CoinDesk joined, Christensen made this statement.
