DraftKings, a well-known sports betting and fantasy sports firm has entered the cryptocurrency industry, first with NFTs and now with crypto payments.
Companies all across the world have begun to integrate bitcoin payments into their systems in recent months and years. As a result, more payment alternatives and payment difficulties will be simplified, especially globally. DraftKings is one of the many institutional brands dabbling in blockchain, crypto, and NFTs.
Draftkings is a daily fantasy sports and sports betting company based in the United States that allows users to partake in weekly sports events. Users can earn benefits such as cash incentives and other perks.
The NFT Marketplace at DraftKings
DraftKings launched an NFT marketplace in July of last year, which will be the exclusive home of Tom Brady’s NFTs via his NFT platform Autograph. A CryptoPunk NFT was presented as the star prize for the week’s fantasy contest and the platform’s other competitions.
Jason Robins, the CEO of DraftKings, and Mackenzie both donned shirts with printed CryptoPunks during Nasdaq’s opening bell ceremony in June of last year. Their NFT platform offers a variety of items and features.
DraftKings is preparing to debut a cryptocurrency betting and payment option less than a year after opening the NFT marketplace. Users will be able to place wagers on games using bitcoins with this new option. They will also be able to use bitcoins to make payments on the platform.
Jason Robins chimed in, saying that he’s confident that “the people want it.” Furthermore, it opens up a huge window of opportunity for market investors. He further established that market circumstances were already in place to make this a reality and that the company is working hard to make it happen.