In order to permit the promotion of cryptocurrency trust products such spot Bitcoin ETFs (exchange-traded funds) and maybe accelerate the expansion of both these products and the cryptocurrency industry as a whole, Google has released an upgrade to its platform that focuses on crypto advertising restrictions.
The tech giant intends to put the new regulation into effect by January 2024, which is when Fidelity, BlackRock, ARK Invest, and other organisations may potentially approve products that include Bitcoin ETFs. These goods are expected to attract a number of institutional investors as well as additional Google ads, which may increase the influx of possible buyers.
The announcement of the updated policy may offer BlackRock and other potential issuers of cryptocurrency trusts an advantageous opportunity to assess the advertising opportunities on Google.
The tech giant’s official update makes reference to the policy on cryptocurrencies and related products that was published in January 2024. The purpose of this policy is to provide clarification on the parameters and scope of the Cryptocurrency Coin Trust advertising. Advertisers who use Coin Trust to provide Bitcoin may begin advertising these goods or services by the end of January 2024, provided they fulfil the platform’s certification requirements.
Additionally, Google clarified the idea of recently authorised ad collateral, which will function as financial instruments to enable traders and investors to swap shares for trusts that store enormous amounts of virtual currency. While Google has permitted advertising for certain cryptocurrency items, it keeps track of other products that are not yet authorised for advertising.
Furthermore, Blackrock and ARK keep asking for permission to launch their spot ETH ETFs. A recent surge in capital has been observed in cryptocurrency funds, as more institutional investors enter the sector. Similar to ETFs centred around gold, ETFs for Bitcoin, Ethereum, and other cryptocurrencies also predict significant growth in terms of asset classes.
