FC Barcelona, a popular football club in Spain and Europe, has announced its plans to profit from the emergence of the metaverse and non-fungible tokens (NFTs) in the cryptocurrency industry. The club’s president, Joan Laporta, explained how the club intends to occupy all of these markets in order to increase fan participation around the globe.
FC Barcelona is Considering its Prospects for Expansion
FC Barcelona, one of Spain’s and Europe’s most famous professional clubs, has indicated its aim to grow into new commercial areas such as metaverse and NFTs. The expansion’s goal is to increase the club’s engagement through the usage of modern technology. Joan Laporta, the club’s president, spoke about the organization’s forthcoming movements, saying:
Recently, blockchain goods and services such as NFTs and metaverse have received a lot of interest. We should be able to provide digital products to our members and fans that are in line with the club’s values and provide a uniquely emotional experience.
FC Barcelona, a club with almost 120 years of history, is already considering implementing this new technology in order to increase revenue and fan involvement from across the world. Laporta also hinted at the potential of the club issuing its own cryptocurrency, rather than the fan token that is currently accessible and was developed in collaboration with Socios.
With the establishment of Barca Studios, which will centralize the creation of all of the team’s audiovisual offerings, as well as the Barca Innovation Hub, which will incorporate new technology into the team’s workflow, the club is already laying the groundwork to support this new path.
To stay relevant, Laporta claimed that the team was focused on expanding to offer new products and services tied to new technology. The club’s president declared:
We wish to create new growth opportunities. Our goal is to win championships and please our fans, but we also need to take advantage of business opportunities in the sports industry. It is a matter of survival.
Laporta also mentioned that the club was planning to launch its first NFT drop soon, although he didn’t elaborate.
As per a survey released in August, big European teams have together made $200 million owing to the Socios platform’s fan token fever, with clubs progressively viewing the development of such assets as a worthwhile activity.
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