The popular and second oldest active McLaren Racing F1 team has joined the NFT craze by launching its digital art collection on the Tezos blockchain.
British motor racing team, McLaren Racing, has recently introduced the launch of its non-fungible tokens (NFTs) platform, where followers and digital art collectors should buy its digital collectibles. The new endeavor will be built on the favored Tezos blockchain.
McLaren Joins the NFT Craze
In response to a press release, the NFT platform, which is dubbed “McLaren Racing Collective,” will serve as a method for the team’s fans and other fans “to own a piece” of the motor racing giant McLaren Racing F1 team.
The primary NFT drop will feature totally different digital parts of the MCL35M 2021 Components 1 race automotive constructed from the official McLaren Racing CAD, which fans and collectors can purchase.
Commenting on the launch, Lindsey Eckhouse, Director, Licensing, eCommerce and eSports, McLaren Racing, said,
“We’re excited to launch McLaren Racing Collective, which permits us to interact our followers in an innovative new space. By means of NFTs built on the energy-efficient Tezos blockchain, we’re creating new methods to evolve our fan experience, and a bespoke McLaren Racing digital collectible marketplace offers individuals with a model new option to join with our crew.”
To mark the launch of the Mclaren Racing Collectibles platform, the crew has determined to present the first digital part of the MCL35M race automotive to the primary 5,000 fans who join the platform.
Subsequently, collectors can purchase the remaining elements till they get all 22 elements needed to assemble the digital model of the race car.
McLaren Racing plans to launch the digital collectibles in 5 stages, with every part consisting of 4 different elements. The preliminary drop will be accessible on Sunday, October 24.
Apparently, the primary collector to fully assemble the digital model of the MCL35M race car will be privileged to go on a VIP trip to a 2022 Formula 1 Grand Prix.
McLaren NFTs Will List on Sweet
To assist eco-friendly crypto projects whereas offering users with the most effective digital collecting expertise, the McLaren Racing Collective platform is constructed on the energy-efficient blockchain network, Tezos, which was integrated into the leading enterprise NFT solutions provider, Sweet, earlier at this time.
Because of this with the discharge of McLaren’s digital collectibles, the crew will be part of the checklist of top Sweet partners throughout the globe.
McLaren additionally noted that the MCL35M collectibles drop will be the first of many such events and campaigns, as it seems to combine the NFT market into its long-term fan engagement technique.