The Korean subsidiary of Renault, a historic brand in the automotive business, is establishing a partnership with The Sandbox, an Ethereum-based metaverse platform, to enter the metaverse space. With this partnership, Renault Korea’s goal is to ascertain its model presence within the metaverse and to current Renault-based digital automotive experiences to customers.
Renault to entering Metaverse Via the Sandbox
Renault, one of the biggest automotive corporations in the world, has signed a partnership with The Sandbox to be present in its virtual metaverse world. The Korean subsidiary of the group might be responsible for this, establishing the brand presence in the space through a sequence of automotive-related activities to introduce virtual customers to the products of the corporate.
These automotive experiences intention to enrich The Sandbox platform and allow Renault to succeed in a more ample audience, increasing the potential buyer base of their products. About the partnership, The Sandbox Korea’s CEO Cindy Lee said:
This partnership is a wonderful example of a collaboration. The Sandbox can develop without any industrial boundaries. We’re capable of introduce new types of experiences that combine automobiles and digital assets in The Sandbox.
The extent of the partnership and the nature of the experiences it can produce wasn’t revealed at the time. Renault now joins the ranks of companies and individuals that are already present in the Ethereum-based metaverse platform.
Automotive Manufacturers and the Metaverse
Renault just isn’t the primary automaker aiming to put products in the metaverse. The truth is, the metaverse has become a popular destination for these corporations. Volkswagen organized an advertising campaign in April referred to as “Game On,” wherein customers needed to hunt NFTs in a metaverse setting.
Nissan, a Japanese automaker, used the metaverse to assist in the launch of one of its newest electrical automobiles, the Sakura. The company set up a digital world wherein potential customers might drive the automotive, analyzing its traits and its kinds. This expertise, in keeping with Nissan, offered “a possibility to attach with new audiences like by no means earlier than.” Moreover, the corporate stated it was “excited about what’s next, and will hold innovating new digital approaches for our products.”
Hyundai has also been presenting future mobility experiences in a digital motor studio located in a metaverse world called Zepeto, managed by Naver Z.