In accordance to a new post on Monday, Starbucks says it will offer its U.S. members the ability to earn and buy digital collectible stamps within the form of nonfungible tokens, or NFTs. Dubbed “Starbucks Odyssey,” every collectible digital stamp has its ownership verified on the blockchain and can embrace some extent worth based on its rarity.
As more stamps are collected, members’ points will increase, unlocking entry to unique experiences. The nonfungible tokens, or NFTs, are minted on a proof-of-stake blockchain built by Polygon.
The iconic coffee chain says that rewards vary from receiving a digital espresso martini-making class to accessing unique merchandise to unique occasions invitations at Starbucks Reserve Roasteries and probably journeys to the Starbucks Hacienda Alsacia coffee farm in Costa Rica.
Members can earn NFTs by playing interactive coffee-themed games or taking up enjoyable challenges on Starbucks Odyssey, which might be launched later this year. Customers can even buy the NFTs on the built-in marketplace without the necessity to join their wallets or use any crypto.
All stamps will be characteristic of iconic Starbucks artwork co-created with Starbucks partners and outside artists. A portion of the proceeds from promoting limited-edition stamps might be donated to help the creators’ causes. The NFTs themselves are minted on a proof-of-stake blockchain created by Polygon. Relating to the event, Brady Brewer, vice chairman and chief advertising offic of Starbucks, mentioned:
“We’re getting into the Web3 area otherwise than another model whereas deepening our members’ connection to Starbucks. Our vision is to create a spot the place our digital community can come together over coffee, have interaction in immersive experiences, and celebrate the heritage and future of Starbucks.”
