ArtMeta was established with the goal of incorporating traditional artists and galleries into the metaverse.
In 2020, numerous areas of the economy were forced to close due to the Covid-19 pandemic. Several art galleries were forced to close, which hurt the art scene as well. As a result, artists were unable to exhibit their work.
Statista estimates that the art industry was worth $50 billion last year, down $14 billion from the previous year. Furthermore, the number of global art sales transactions fell from 40 million in 2019 to 31 million in 2020. NFTs provided an alternative for artists who were looking for a way to make a living.
During this period of turmoil, blockchain technology proved to be beneficial. New digital artists have developed as a result of NFTs, and artists who are familiar with the web3 space can tokenize their work and sell it on an NFT marketplace. But what about the amazing artworks created by traditional painters who aren’t digitally adept?
Bringing Artists and Galleries to the Metaverse
The metaverse is a large virtual world that will change how people connect with one another, shop, play games, and do other things. The metaverse provides a digital economy in which firms, influencers, brands, and users interact, concentrating on NFTs. NFTs and the fact that the metaverse is decentralized are undeniably significant forces behind the enthusiasm.
Many artists realized the power of blockchain technology and the importance of establishing their presence in the digital world as a result of the pandemic. However, many people lack the basic skills required to get started. Traditional art galleries are likewise struggling to adapt to the multi-billion dollar NFT sector in the overwhelmingly fast-paced digital economy.
ArtMeta was founded with the goal of integrating conventional artists and galleries into the metaverse. Artists and galleries can use the tools to engage in the market as a digital display solution and transaction platform. Galleries and their artists can collaborate to construct their own unique venues in the metaverse, presenting art in innovative ways beyond the confines of traditional gallery walls.
According to CEO Roger Haas, he and his team want to bring galleries and artists into the digital arena by giving them the tools they need to tokenize and sell their artworks as NFTs, transfer ownership rights, and scan artworks for authenticity. He also sees ArtMeta as a platform that will deliver the greatest quality-verified digital and physical art to the crypto community.
ArtMeta, according to Haas, will collaborate with top-tier galleries and artists who have participated in world-class art fairs to deliver the most engaging digital experiences for art buyers. ArtMeta, he claims, is a location where people can spend time, learn about culture and art, and try new things.
Updates from ArtMeta
In December 2021 and January 2022, ArtMeta held IDOs for its $MART token on Trustswap and Polkastarter, respectively. This token is used as a medium of trade in the metaverse, specifically for land rentals, and it grants exclusive access to metaverse events, as well as live events and NFT drops.
Following the launch of $MART, the token will be listed on both controlled and decentralized exchanges. These events will take place in the second quarter of 2022.
Currently, the team is working on the metaverse’s alpha version, onboarding Tier-1 galleries and artists, and conducting NFT events and exclusive releases. Finally, in 2023, the metaverse’s beta version will be released.
Also Read: Starbucks CEO Confirms that the Company will Enter the Metaverse Marketplace in 2022
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