Ubisoft the entertainment giant, known for mega-profitable franchises such as Assassin’s Creed and Far Cry, mentioned blockchain technology as a critical part of its future strategy. In its latest earnings report, which corresponds to the first half of the 2021-2022 fiscal year, Ubisoft stated it has been exploring blockchain technology since its beginnings, to see how it can be used to further enhance the experience of gamers in virtual worlds.
According to the report “Ubisoft has been exploring blockchain since the early development of the technology, supporting and learning from the ecosystem through initiatives like its Entrepreneurs Lab start-up program and the Blockchain Game Alliance as a founding member.”
According to another part of the report, Ubisoft intends to integrate blockchain into an introductory game via NFT integration. The company further stressed “This long-range exploration ties in with Ubisoft’s constant search for innovation and new ways to empower players as true stakeholders of its worlds.”
Blockchain Gaming: Where Are We Now?
The sudden rise in popularity of games like Axie Infinity, which has achieved more than $1 billion in sales, may encourage Ubisoft to include blockchain and NFTs in their products. However, no mainstream gaming company has yet incorporated these tools into one of its franchises. Ubisoft has shown more interest, sponsoring initiatives that integrate these technologies experimentally.
Additionally, Ubisoft led the latest funding round of Animoca Brands, a gaming company that raised $65 million at a valuation of $2.2 billion. Animoca is best known for managing The Sandbox, a game that has seen significant success since it integrated blockchain elements and NFTs into its platform.