The launch of Xsolla Mall, a platform that enables video games to host multiple landing pages for players to access exclusive in-game items, game discounts, and premium experiences directly from developers, publishers, content creators, and payment providers, has been announced, according to Coincu. A growing collection of cloud games is already available through the Xsolla Mall, backed by the Xsolla Cloud Gaming system, and developers can promote and sell material from their games there.
By giving developers and publishers a new route for distribution, Xsolla Mall hopes to lower total costs associated with client acquisition and retention, raise brand exposure, boost player engagement, and boost financial returns. According to Chris Hewish, CEO of Xsolla, the platform opens up a new direct-to-consumer channel for distributing games and in-game content online, assisting developers in overcoming current market challenges like high player acquisition and retention costs, high distribution fees, and a decline in the number of free players. The company’s goal is to strengthen the gaming community by giving developers, influencers, and gamers access to a secure, useful, and entertaining platform. Xsolla Mall supports this goal.