EA Sports, a division of video game giant Electronic Arts, is seeking to hire a cryptocurrency-savvy senior director of brand for its competitive gaming division, according to a recent job posting on LinkedIn.
The corporate is exploring opportunities in blockchain and non-fungible tokens (NFTs):
We set the pace for EA’s investment in gaming subscriptions, our PC storefront and platform, competitive gaming (including FIFA , Apex Legends, and Madden NFL ), as well as new business opportunities, together with fantasy sports, blockchain and NFTs, and more.
EA is looking for potential candidates with at the very least 10 years of expertise in brand development, marketing and growing audiences.
