WWE (the world’s largest media and entertainment corporation), has announced a long-term agreement with Fanatics, the world’s largest digital sports platform. Aficionados will collaborate with WWE on a variety of projects, including officially licensed products, trading cards, and non-fungible tokens, according to the agreement (NFTs).
WWE Teams Up with Fans, Wrestling Entertainment Company will Collaborate with Candy Digital
WWE is interested in non-fungible token (NFT) sales and announced a long-term agreement with Fan, a digital sports platform, on March 28. Michael Rubin leads the company, which sells licensed sports products through Fanatics Commerce, as well as collectibles, trading cards, and NFTs through Candy Digital, the company’s NFT platform.
WWE’s Fan Commerce, Fan Collectibles, and Candy Digital will be used in conjunction with the company’s other businesses. “Fanatics is the industry leader, and Michael Rubin is a visionary,” WWE Chairman and CEO Vince McMahon stated. “We believe that this multi-platform agreement will set a new standard for WWE e-commerce, apparel, and gear while giving our fans across the world more ways than ever to engage with WWE and its superstars,” McMahon said.
WWE’s collaboration with Fanatics’ Candy Digital isn’t the company’s first entry into the NFT market. WWE struck a long-term arrangement with Fox Entertainment and Bento Box Entertainment in October of last year (BBE).
The agreement with Fox and BBE stated that it would be a multi-year deal, with WWE NFTs being created using Eluvio’s blockchain technology. Candy Digital will become one of WWE’s non-fungible token technology partners as part of their recent agreement.
“Under the terms of the agreement, Candy Digital, Fanatics’ next-generation digital collectibles company, will become one of WWE’s key NFT partners later this year,” Fanatics said. “A full spectrum of high-quality trading card NFTs highlighting WWE’s biggest moments and performers will be curated and built by Candy’s team of world-class digital artists, designers, and programmers.” Fanatics CEO Michael Rubin said during the announcement that the well-known entertainment company is a wonderful fit for the global digital sports platform.
WWE is one of the most well-known sports and entertainment brands in the world, so activating several aspects of our Fanatics global platform to create a first-of-its-kind, all-in fan experience made perfect sense,” Rubin said.
“We’re going to give a tremendous set of options to assist WWE’s ardent fans across the world to celebrate their favorite superstars, landmark events, and the WWE brand overall, from e-commerce and licensed gear to trading cards and more.”
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